About us

I’ve been in and out of Journalism since 1970. Over the years I’ve written hundreds of articles to help people become better at the things they’re passionate about. 

This website is solely for the purpose of helping young fishermen become better at catching what they’re fishing for. 

I was born and grew up in central Florida, but spent almost 14 years in western Nebraska working for Cabela’s, The World’s Foremost Outfitter of Fishing and Hunting Gear.

The last six years I was the content managing editor for cabelas.com. We were required to use all of the products we wrote about, in the field, in some pretty exotic locations.  I learned a ton of information about all types of gear and am happy to share that knowledge. 

If there’s something you need to know, please don’t hesitate to ask. I don’t claim to know everything, but I’ve got excellent contacts that help me fill in the blanks. 

frank_ross at embarqmail dot com

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