Frank's Fishing Florida
Serving up tips, tricks, guides and inspiration for your next outdoor adventure.
Tactics and Strategy
When my guide for the week, Raphael Valenzuela, looked at the Luhr-Jensen "Wood Chopper" that I proudly removed from my tackle box, he shook his head and pointing to my lure declared, "This is a problem".
My life’s passion has been fishing and the outdoors. I worked almost 14 years for Cabela’s, first as President of Sportsman’s Quest, Inc., an event company that produced Pro/Am outdoor events.
To promote our events and sponsors we developed a 4-color magazine, nationwide radio network of 153 station broadcasting our three minute donut-hole production and an ESPN2 television show.
In 1999, I joined the team to build cabelas.com, and became the Content Managing Editor, producing hundreds of how-to, where-to, when-to articles as well as buyer's guides and personal experiences. I've updated the best of those to include the latest in technology and innovation.
Enjoy, A. Frank Ross